Melanie Few
2018 Stellar Women of Gospel Honoree
With a background of more than 25 years in marketing, Melanie Few-Harrison is a successful business owner that has garnered national recognition as a “deal-maker” securing first-of-their-kind marketing deals with some of America’s most recognizable companies.
Ms. Few is the founder and managing partner of RESULTS MARKETING & MEDIA, INC., an urban marketing and entertainment consulting agency based in Atlanta. Founded in 1995, she has established her company as one of the leading urban marketing and entertainment consulting agencies, pioneering campaigns that effectively align faith-based programs with corporate America. Her company has brokered ground-breaking marketing and sponsorship campaigns with Coca-Cola Company, Verizon, Revlon, AARP, General Mills, Hallmark Cards, L’Oreal, Pepsi, Procter and Gamble, McDonalds, ABC, TNT, Tyler Perry Studios, Lion’s Gate Films, BET and Paramount Films just to name a few.
One of her most notable accomplishment is serving as the executive producer and founder of the Super Bowl Gospel Celebration, a NFL sanctioned event held during Super Bowl Weekend. Launched in 1999, the event is one of them most attended events during the big weekend. Since its inception, the event has drawn crowds in the thousands and sold out venues in major Super Bowl host cities and is a highly rated annual TV special. She is the only African American and the only woman with a NFL Sanction.
Prior to establishing Result Media & Marketing, Ms. Few was an accomplished senior marketing executive working for major companies including RJ Reynolds, Nabisco and the Georgia Lottery. During these tenures, she developed and managed a number of programs and strategies that successfully generated brand awareness among target consumers. She also has extensive entertainment and marketing experience, working with major recording artists including Pattie LaBelle, Mary Mary, Yolanda Adams, Boyz II Men, The Backstreet Boys, TLC, Keith Sweat, Kirk Franklin, Aretha Franklin, and actresses Jada Pinkett Smith, Haley Berry and Raven Symone.
CAREER HIGHLIGHTS
Ms. Few has been honored with numerous awards including:
• A Key to The City of Atlanta
• The City of Atlanta’s Phoenix Award
• Business of the Year” by the Atlanta Business League
• Aggressive Marketing Award” by RJ Reynolds
• Blueprint Award” by Women Looking Ahead Magazine
• "Outstanding Woman of the Year and Outstanding Woman of America” by Who's Who in America
• Her company’s work with TNT’s hit medical show “Hawthorne” won two EMMA (Excellence in Multicultural Marketing Award) awards for Turner Broadcasting Networks.
Her agency most recently handled the national faith based marketing campaigns for AARP, BET, and Sony Films.
PRESS FEATURES
• Black Enterprise Magazine
• Ebony Magazine,
• Jet Magazine,
• Gospel Today Magazine.
• Association of National Advertisers Magazine,
• The Event Marketing Guide
• Rollino Out Magazinee
SPEAKING PLATFORM
As an acclaimed industry leader, her keynotes and speaking engagements include:
• The ANA (Association of National Advertisers)
• IEG Sponsorship,
• AMA (American Marketing Association),
• EPM (Entertainment Promotions and Marketing)
• Starrcom
She has been named the leading resource in Urban Faith Based marketing by: Advertising Age and Black Enterprise.
DEGREES AND ACCRETIONS
A native of Atlanta and graduate of Frederick Douglass High School, Ms. Few received a Bachelor of Arts Degree in Broadcast Journalism & Marketing from Clark-Atlanta University and has participated in the Entrepreneurs Program as well as Market Smart.
Personal
She is the daughter of Atlanta natives and retired educators, Moses C Few and the late Rev. Elizabeth C Few.
Her motto is “Don’t grow old wondering what you could have done. Do it now!”
Ms. Few is the founder and managing partner of RESULTS MARKETING & MEDIA, INC., an urban marketing and entertainment consulting agency based in Atlanta. Founded in 1995, she has established her company as one of the leading urban marketing and entertainment consulting agencies, pioneering campaigns that effectively align faith-based programs with corporate America. Her company has brokered ground-breaking marketing and sponsorship campaigns with Coca-Cola Company, Verizon, Revlon, AARP, General Mills, Hallmark Cards, L’Oreal, Pepsi, Procter and Gamble, McDonalds, ABC, TNT, Tyler Perry Studios, Lion’s Gate Films, BET and Paramount Films just to name a few.
One of her most notable accomplishment is serving as the executive producer and founder of the Super Bowl Gospel Celebration, a NFL sanctioned event held during Super Bowl Weekend. Launched in 1999, the event is one of them most attended events during the big weekend. Since its inception, the event has drawn crowds in the thousands and sold out venues in major Super Bowl host cities and is a highly rated annual TV special. She is the only African American and the only woman with a NFL Sanction.
Prior to establishing Result Media & Marketing, Ms. Few was an accomplished senior marketing executive working for major companies including RJ Reynolds, Nabisco and the Georgia Lottery. During these tenures, she developed and managed a number of programs and strategies that successfully generated brand awareness among target consumers. She also has extensive entertainment and marketing experience, working with major recording artists including Pattie LaBelle, Mary Mary, Yolanda Adams, Boyz II Men, The Backstreet Boys, TLC, Keith Sweat, Kirk Franklin, Aretha Franklin, and actresses Jada Pinkett Smith, Haley Berry and Raven Symone.
CAREER HIGHLIGHTS
Ms. Few has been honored with numerous awards including:
• A Key to The City of Atlanta
• The City of Atlanta’s Phoenix Award
• Business of the Year” by the Atlanta Business League
• Aggressive Marketing Award” by RJ Reynolds
• Blueprint Award” by Women Looking Ahead Magazine
• "Outstanding Woman of the Year and Outstanding Woman of America” by Who's Who in America
• Her company’s work with TNT’s hit medical show “Hawthorne” won two EMMA (Excellence in Multicultural Marketing Award) awards for Turner Broadcasting Networks.
Her agency most recently handled the national faith based marketing campaigns for AARP, BET, and Sony Films.
PRESS FEATURES
• Black Enterprise Magazine
• Ebony Magazine,
• Jet Magazine,
• Gospel Today Magazine.
• Association of National Advertisers Magazine,
• The Event Marketing Guide
• Rollino Out Magazinee
SPEAKING PLATFORM
As an acclaimed industry leader, her keynotes and speaking engagements include:
• The ANA (Association of National Advertisers)
• IEG Sponsorship,
• AMA (American Marketing Association),
• EPM (Entertainment Promotions and Marketing)
• Starrcom
She has been named the leading resource in Urban Faith Based marketing by: Advertising Age and Black Enterprise.
DEGREES AND ACCRETIONS
A native of Atlanta and graduate of Frederick Douglass High School, Ms. Few received a Bachelor of Arts Degree in Broadcast Journalism & Marketing from Clark-Atlanta University and has participated in the Entrepreneurs Program as well as Market Smart.
Personal
She is the daughter of Atlanta natives and retired educators, Moses C Few and the late Rev. Elizabeth C Few.
Her motto is “Don’t grow old wondering what you could have done. Do it now!”
